Web marketing has many aspects, and which of these is emphasized will depend on your specific needs and situation.
Publicize your web address and make use of e-mails
All website owners will certainly want to publicize their web address, or URL. This information should be on your letterhead, business cards, and on any marketing materials you produce and any ads you buy. You will also want to collect e-mail addresses of current and prospective customers so you can inexpensively send promotions, special offers, and news about your business. You may want to offer a small gift or a discount to those who agree to be included in your e-mail list.
Other marketing methods
Some of the other ways to get your site known are like off-line promotion methods. For instance, you can distribute a press release about your new site, especially if you offer something unusual that would interest journalists. You can buy ads or publish articles in trade publications or in other media that will reach your target market.
Online, you can take part in discussion groups that are related to your product or service. If you do that, be sure to include your web address (URL) in the signature of your e-mails. You can build a reputation for expertise in this way, and you can also accumulate links in to your site. These incoming links are very valuable in getting a good ranking with Google.
Another way to build a reputation and to attract interest to your site is to write informational articles. These could be published either on your site, on a related site, or in off-line publications. You could also mail these articles to your e-mail list and include a link back to your site in the e-mail. If the articles are truly informative and not a just a sales pitch, you can do yourself a lot of good with them. Search engines, as well as web surfers, are interested in “content”. Articles that provide information about your subject are ideal in attracting those web surfers and search engines, and they position you as an expert in your field. Such articles can also attract incoming links from other sites to your site. Those incoming links are very helpful in getting a better ranking with Google, the most widely used search engine.
Search engine marketing or search engine optimization is important in getting your site listed by Google and the other search engines. For more on this subject, visit the Laurel Design search engine marketing page.