Google’s new algorithm gives extra points for site encryption. Most sites that now have encryption are online stores or other sites where private data is entered and collected. Google’s new guidelines place “light” emphasis on encrypted sites when ranking search results, but the plan is to increase that weight over time. Other technology companies are moving toward increased encryption in the wake of discoveries about NSA data mining.
Secure sites are denoted by https (Hypertext Transfer Protocol Secure) at the beginning of the site address rather than the more usual http. That additional s should appear any time you are asked to enter information that is private, such as your social security number, credit card numbers, etc. Otherwise the information can be harvested by others. NEVER send private information in an email, as most emails are not private at all.
Check out these links if you are interested in reading further about Google’s move toward rewarding site encryption:
- Google Says Website Encryption or Lack Thereof Will Now Influence Search Rankings
- Google’s New Algorithm Prioritizes Encrypted Sites in Search Results
This link addresses one way to secure your emails:
HTTPS image courtesy of Yuri Samoilov
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