High Priced Items are Selling Well Online—August 31, 2006
The PEW/INTERNET & American Life Project reported in a February 15-April 6, 2006 survey that fully 73% of respondents (about 147 million adults) are internet users, up from 66% (about 133 million adults) in their January 2005 survey. The share of Americans who have broadband connections at home has now reached 42% (about 84 million), up from 29% (about 59 million) in January 2005.
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The most likely web consumer tends to be educated and to have a relatively high household income. For this reason, high priced items are selling very well. Antique stores, high priced wines, electronics, construction equipment, and other expensive purchases are more common than ever.
When selling luxury items, it is especially important to develop a personal relationship with the customer. Your site needs to be easy to navigate, and customers need to feel secure with the transaction. Fostering a sense of community on your site is very helpful.
Developing your image as an expert in the field is also very important when selling high priced items. That can be done in many ways: newsletters, blogs, information offered on your web site, participation in online groups, articles in print or online publications, press releases, etc. Developing the trust of the customers is your primary goal.
The customer may find you while looking for information about the product. If your service is excellent and your price is in line, you may gain the sale and their ongoing loyalty.
For more information about this subject, go to:
http://www.ecommerce-guide.com/news/news/article.php/3628261 Have a great week and a safe holiday!
As always, I'm interested in your feedback, questions, problems, and information. Please forward any of that to me at the following e-mail address:
vtolbert@laurel-design.com
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