Intro to Facebook Pages
In September of this year HubSpot posted an infographic showing that 50% of Facebook fans prefer brand pages to company websites. Since Facebook has over 1 billion active users, this information can be extremely useful for business owners. If you don’t have a Facebook page yet, you should think about getting one. It’s free and easy to set up.
You should consider a few things before making the leap, though. One is whether your target market uses Facebook. Ask them! Talk to them in person, ask them via email, call them, find out any way you can what they attend to and use. A whole lot of people are using Facebook, more all the time, but not everybody does use it. Maybe your people are among those who don’t.
Equally important is whether you have the time and inclination to post on the page regularly and watch for comments or feedback from your “fans”. Many pages have been created and absolutely nothing has been done to them since then. One reason to do that is to secure the page name in case you decide to use it later. The Facebook page name for Laurel Design is https://www.facebook.com/laureldesign
If you create a page, your address won’t automatically be that simple. To get what is called a “vanity url” like the one I have for either your personal page or your business page, follow these instructions.
This is SOCIAL media, though, so it would be better if you can answer “yes” to the question about posting and attending to your page. You or someone in your organization needs to be in charge of that.
If you need and want a Facebook Page, you may be able to create one for yourself that represents your business well and serves your purpose. You’ll find a lot of advice, measurements, and such online. If you’d like help with the look of your Facebook Page or with adding to the functionality of your presence there, contact us. We can review your needs and suggest a plan.
Above is the Facebook page for Billy Reid, an Alabama clothing designer who, among other things, recently provided peacoats for the latest James Bond movie. Notice the “Events” and “Email Signup” tabs on his page (circled in red). Those are just a couple of the ways your Facebook page can be customized to better meet your needs and those of your Facebook fans. There are many other tab options, including contests or sweepstakes, surveys, polls, portfolios, and e-commerce, just to name a few.
Facebook Pages can be an interesting and useful part of your marketing mix. For most businesses they will not be the only part or even a major part, but your presence there can provide a great way for you to connect with and interact with your customers.
Below are a few links about Facebook pages for you to review at your leisure: